We often don’t leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content.   We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff   Things We Learned From This Episode Marketing and promotion is about finding a reason to celebrate. September and October are great for health and cooking because we’re about to have guests, and we want to cook good meals without gaining weight over the holidays. Look for correlation between a holiday and what you’re trying to sell to your audience. Holidays and special days give us an opportunity to breathe life into our projects and promotions. If you plan ahead, you can do something that will stand out and resonate with your audience. Go to websites like http://www.holidayinsights.com/moreholidays/ , pick 4 or 5, and find a way to get people excited!