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    #19 Own Your Competition with Owned Media

    #19 Own Your Competition with Owned Media

    FromThe Spin Sucks Podcast with Gini Dietrich

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    #19 Own Your Competition with Owned Media

    FromThe Spin Sucks Podcast with Gini Dietrich

    ratings:
    Length:
    12 minutes
    Released:
    Oct 2, 2018
    Format:
    Podcast episode

    Description

    What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been investing time and effort in creating your own content, then you’ll find today’s focus even more valuable. Because we've saved the best for last, the last letter in the PESO model, Owned Media, and why you need this in your communications strategy.
    Released:
    Oct 2, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.