How TikTok, Twitch, and YouTube Are Changing Earned Media

#4 Brand Personas: Are you one of those people who sees faces in everything? The clouds, dark alleys, toast? It’s called Pareidolia, and it makes the unrelatable, relatable by turning inanimate objects or abstract concepts into something we can tell stories about and... by The Spin Sucks Podcast with Gini Dietrich

14 min listen

#17 Growing Your Audience With Earned Media: In the previous episode, we talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” stands for Earned Media. Done correctly, Earned Media is an effective strategy that can... by The Spin Sucks Podcast with Gini Dietrich

15 min listen

#5 Finding the Metrics to Make Your CEO Swoon: There’s nothing that makes a CEO happier than good metrics. And nothing annoys a CEO like fluffy and flashy PR numbers that offer no real insight into their business. Check out some of Gini Dietrich’s favorite metrics that will help you... by The Spin Sucks Podcast with Gini Dietrich

11 min listen

#22 How Not to Be Annoying and Ineffective on Social Media: Our actions have consequences, and social media denizens love to remind us of said consequences. Twitter is especially volatile when it comes to delivering social media justice. It's a mob wielding metaphorical pitchforks and torches, impatient and... by The Spin Sucks Podcast with Gini Dietrich

14 min listen

#8 The Power of the SWOT Analysis: Sometimes it only takes one SWOT to rule them all. When it comes to your business, product or strategy, breaking down your greatest strengths, weaknesses, opportunities and threats can help you to make the right decision at the right time. This week,... by The Spin Sucks Podcast with Gini Dietrich

10 min listen

Welcome to the Spin Sucks Podcast with Gini Dietrich: The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come... by The Spin Sucks Podcast with Gini Dietrich

3 min listen

#2 How to Write With Your Brand Voice: Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to... by The Spin Sucks Podcast with Gini Dietrich

7 min listen

#1 How Elon Musk Pulled Off the Perfect PR Stunt: Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems like a ridiculous PR stunt, but it wasn’t. At least not in the sleazy way. What Elon did was share his... by The Spin Sucks Podcast with Gini Dietrich

8 min listen

#25 From Memes to Strategy: Leveraging User-Generated Content for Your Brand: From cat videos to memes, and Wikis to slews of selfies — user-generated content is happening all around us. What is user-generated content? This is any content, from tweets to blog posts, that people who aren’t directly in your brand and business... by The Spin Sucks Podcast with Gini Dietrich

12 min listen

#10 Setting Goals You’ll Actually Keep: We’re at mid-year, and we have an important question for you. How are those resolutions you made in January coming along? If you’re one of the few who actually follows up on your goals, good for you! If this question made you uncomfortable, then... by The Spin Sucks Podcast with Gini Dietrich

12 min listen

#6 How to create your Brand Qualifiers: What are your values? What will your brand engage with and what will it stay away from? Knowing the do’s and don’ts of your brand will help your organization find great clients and create solid working relationships. Brand Qualifiers are all... by The Spin Sucks Podcast with Gini Dietrich

11 min listen

#3 How to Find Your Authentic Brand Voice: You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were... by The Spin Sucks Podcast with Gini Dietrich

13 min listen

#18 Social Media That Won't Blow Up in Your Face: Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. Today, we're diving into the third letter of the PESO model: Shared Media. What happens when a company... by The Spin Sucks Podcast with Gini Dietrich

9 min listen

#7 Why and How you should still Comment on Blog Posts: “Dark social media” isn’t as ominous as it sounds, we promise. These days, conversations on social media are getting smaller and smaller. While the days of broad public engagement have been dissolved into the era of the social media bubble,... by The Spin Sucks Podcast with Gini Dietrich

9 min listen

#9 The Massive Opportunity for PR Firms and Content Creators: Facebook is dead. LinkedIn is a wasteland. Twitter is a waste of time… or so people would have you believe. Is it even worth it for your brand to be on social media at all these days? The answer is no AND yes. Today, Gini talks about why some brands... by The Spin Sucks Podcast with Gini Dietrich

14 min listen

#12 The Issues List: Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts to make progress. In this episode, Gini covers the four horsemen of The Issues List and dishes out... by The Spin Sucks Podcast with Gini Dietrich

12 min listen

#11 The Big Rock Concept: What do rocks, pebbles, water and a glass have to do with communication plans? With some help from Gini Dietrich, more than you think! Tune in to this week’s episode to find out how to get your biggest rocks in a row and make time for all the... by The Spin Sucks Podcast with Gini Dietrich

16 min listen

#14 Should You Blog for Your Business?: It seems that almost everyone has their own blog these days. From influencers to entrepreneurs, heck, even corporations joined the blogging scene to gain traction, and maybe even try to understand what all this, “blogging is king” hullabaloo is... by The Spin Sucks Podcast with Gini Dietrich

15 min listen

#53 Video Marketing for Communications: At the end of every year, you can expect every content creator on earth to talk about trends for the coming year. And, at the end of 2018, they all said the same thing (and nothing has changed six months into the year): video. It’s all about video.... by The Spin Sucks Podcast with Gini Dietrich

8 min listen

#19 Own Your Competition with Owned Media: What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been investing time and effort in creating your own content, then you’ll find today’s focus even more... by The Spin Sucks Podcast with Gini Dietrich

12 min listen

#13 Let’s Get Real About Influencer Marketing: Being an influencer doesn’t mean being lazy and using clickbait. It means having a real audience and making the industry better. If you’re trying to grow your business and your brand, how do you know which influencers will really help you? In... by The Spin Sucks Podcast with Gini Dietrich

9 min listen

#20 Ask Gini: Analytics, Platforms, Outsourcing, ROI and More: The Spin Sucks community is the best! We’ve received a lot of really smart questions, and today, Gini is giving you some really smart answers. From analytics to revenue and contractors to demonstrating ROI, there’s sure to be something you’ll... by The Spin Sucks Podcast with Gini Dietrich

15 min listen

#21 So Much Social: You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cryptic as it sounds, Rumi has a great point, especially when you apply this wisdom to social media.... by The Spin Sucks Podcast with Gini Dietrich

9 min listen

#16 Get the Most Out of Paid Media: Last week was a refresher course on how implementing the PESO Model in your business communications and marketing plan can significantly increase your authority among consumers, build brand recognition, and generate qualified leads. In today’s... by The Spin Sucks Podcast with Gini Dietrich

10 min listen

#23 The 3 Rules for Social Media Etiquette: Those who practice the best social media etiquette often go unnoticed - and you'll want to do the same. "But don't we want people to acknowledge how well-behaved we are online?" No, not exactly. You really only want people's attention on two things:... by The Spin Sucks Podcast with Gini Dietrich

8 min listen

#28 Thought Leadership: Just Another Buzzword?: When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference between a meaningless buzzword and a genuinely useful phrase? Take the term ‘Thought Leadership.’... by The Spin Sucks Podcast with Gini Dietrich

11 min listen

#24 Pay to Play and Play to Win: Paid Media Strategies for Your Business: Pay to play: If you’ve ever heard someone mention the phrase — especially about a platform like Facebook — they’re probably talking about paid social media. That’s what Gini is diving into in this episode of Spin Sucks. Paid media is exactly... by The Spin Sucks Podcast with Gini Dietrich

9 min listen

#15 It’s Time to Step Up to the PESO Plate: Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one of the many moving parts that fits into a much larger communications strategy. So how do you create... by The Spin Sucks Podcast with Gini Dietrich

8 min listen

#50 Why You Should Avoid Overservicing and Overdelivering: It doesn’t matter how clear your client proposal is, or how beautifully you design your scope of work. You’re going to get clients who are going to ask for something you aren’t selling, and you’re going to be tempted to give them what they... by The Spin Sucks Podcast with Gini Dietrich

9 min listen

#38 How Virtual Companies Work: Offices are a necessary evil for businesses … or are they? What if you could do away with the commute, distracting officemates, and paying for rent and utilities? On this episode of the Spin Sucks Podcast, we’re talking about Virtual Companies:... by The Spin Sucks Podcast with Gini Dietrich

11 min listen

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How TikTok, Twitch, and YouTube Are Changing Earned Media

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