12 min listen
#59 Sharing Your Owned and Earned Content
#59 Sharing Your Owned and Earned Content
ratings:
Length:
9 minutes
Released:
Jul 16, 2019
Format:
Podcast episode
Description
This week on the Spin Sucks Podcast, Gini talks about how to integrate your owned and earned media and get the most out of both. Each element of the PESO model works well - but you get more mileage if you integrate them as a comprehensive strategy. This episode covers developing content campaigns that use both earned and owned media, and how to promote them using syndication, social media, content repurposing - and how it can even improve your relationship with other bloggers, journalists and publications!
Released:
Jul 16, 2019
Format:
Podcast episode
Titles in the series (100)
#12 The Issues List: Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts to make progress. In this episode, Gini covers the four horsemen of The Issues List and dishes out... by The Spin Sucks Podcast with Gini Dietrich