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Using the PESO Model to Pivot Your Career In Times of Crisis

Using the PESO Model to Pivot Your Career In Times of Crisis

FromThe Spin Sucks Podcast with Gini Dietrich


Using the PESO Model to Pivot Your Career In Times of Crisis

FromThe Spin Sucks Podcast with Gini Dietrich

ratings:
Length:
11 minutes
Released:
Jun 16, 2020
Format:
Podcast episode

Description

The role of the communicator is to adapt, and evolve, especially now. Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. In this week's episode of the Spin Sucks Podcast, Gini talks about how the PESO Model can help in all of these instances.

Links Mentioned In This Episode

Spin Sucks (the book)

Traction: Get a Grip on Your Business

Built to Sell

PR Pros Must Embrace the PESO Model

Spin Sucks Community

PESO Model Certification
Released:
Jun 16, 2020
Format:
Podcast episode

Titles in the series (100)

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.