Have you received a pitch in your inbox that was just a little … off? Because the pitch made totally no sense for you and your audience? Today we’re talking about the importance of doing your research when it comes to earned media. When done right, pitching is a powerful way to get your content in front of a lot of the right people. But what we often see is a more indiscriminate mass-email situation that’s like throwing spaghetti at the wall and seeing what sticks. So how can we do this better?