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Personalizing Your Marketing to Improve Results (#107)

Personalizing Your Marketing to Improve Results (#107)

FromThe Art Biz


Personalizing Your Marketing to Improve Results (#107)

FromThe Art Biz

ratings:
Length:
12 minutes
Released:
Oct 28, 2021
Format:
Podcast episode

Description

We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes or comments, you are unfulfilled. It’s not fair that the social media algorithms have so much control over who sees your art. But are we really so subject to social media giants? I believe we are taking huge risks by relying on mass communication to complete the circle of communication. We know for a fact that art must be experienced in person in order to be fully appreciated. So why do we insist on online validation? In this solo episode of The Art Biz I want to talk about what really works for moving the needle with your art. It’s a secret shared by my highest level clients, only it’s not really such a secret. But I can guarantee that it will help you stand out in an over-saturated digital space. Highlights The not-so-secret secret that moved the needle with your art. (2:18) The most important information you can share is whispered one-on-one. (3:12) Examining the anatomy of a whisper. (5:14) 4 ways to effectively connect on a more personal level. (6:19) Where should you begin when your time is so limited? (9:58) What you can expect to gain from one-on-one interactions. (10:55) Resources Complete transcript, images, and listener comments Program: Grow Your List Workshop: Designing a 5-Star Customer Experience   Mentioned Art Biz Episode #47- Using Real Mail to Delight Quotes “We are taking huge risks by relying on mass communication to complete the circle of communication.” — Alyson Stanfield “The most important information you can share is whispered one-on-one.” — Steve Cranford “Personalizing the relationship you have with buyers, students, and collectors will make you feel better because it feels more authentic.” — Alyson Stanfield “Stop relying on broadcasting for all of your marketing.” — Alyson Stanfield “You’ll feel better about your marketing when you value individual relationships.” — Alyson Stanfield First posted: artbizsuccess.com/whisper Grow your mailing list: https://artbizsuccess.com/growyourlist
Released:
Oct 28, 2021
Format:
Podcast episode

Titles in the series (100)

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.