Things we talked about:The value of owning your own audienceBuilding a brand for yourself around the work you’re doingThe growing online hunger for content by real people and the forging of real connectionsWe seem to be entering an era that Farrah calls, rather poetically, "the Time of the Writer": the world has passed the period of devouring all the content on the Internet, now we are more discerning, and only want to consume content that we genuinely enjoyThe continued return of demand for long-form contentThe return of community: the value of hearing from and engaging with your audienceGiving your best work away from free (yes!)The limitations of the stories that can be told in traditional mediaAnd related, the limitations of creating content when you're in competition for followers or clicksWhen you try to appeal to the masses, you bland outFarrah's tips for what works well on Substack:Niching works well. The more you niche, the more dedicated (as opposed to big) an audience you'll getPublishing twice a week tends to grow a "stickier" audienceUse social media to point people to your Substack contentUse your "About" page to set expectations and declare a manifestoClaim your real name, if you canWhere to find Farrah:Farrah's Substack platform, "Things Worth Knowing"Farrah on Instagram (for dog pictures and Substack information)Where to find Sara:Sara on SubstackSara’s website: meandorla.co.ukSara on Instagram: @me_and_orlaSara on Twitter: @meandorlaOne to one business coaching with SaraThe Insta Retreat