21 min listen
What Brands Look For In Influencers, With Sally Gurteen
FromHashtag Authentic - for creatives, dreamers & business owners online
What Brands Look For In Influencers, With Sally Gurteen
FromHashtag Authentic - for creatives, dreamers & business owners online
ratings:
Length:
53 minutes
Released:
May 10, 2017
Format:
Podcast episode
Description
Today I am joined by Sally Gurteen, aka the Cafe Cat. Sally is a social media manager whose past clients include Caffe Nero, Selfridges, Lindt and many more, where she’s been responsible for blogger outreach, social media campaigns and sponsored content with influencers on Instagram and beyond. I asked her to come onto the podcast to give the inside scoop on the whole process - what brands are thinking, what they’re looking for, what turns them off. So if you’re an influencer, or thinking you’d quite like to become an influencer, this is essential information - and it’s equally useful if you have a business or are considering using influencer marketing at some point in future.
Released:
May 10, 2017
Format:
Podcast episode
Titles in the series (100)
Why Every Online Creative Needs a Mailing List: This episode is 'mailing list 101', for people who don't have one, people who think they don't need one, or for people who have one but aren't doing anything about it... by Hashtag Authentic - for creatives, dreamers & business owners online