Susan Baroncini-Moe, author of Business in Blue Jeans joins me for this episode of Franchise Euphoria. Susan shares with us a ton of business tips to help you get your business on the right track for success. She is fun and full of insight from how to identify your target market to how to do digital media the right way. Listen in to learn more.
About Interviewee
Susan is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a digital marketing strategist. Recently named one of Online Marketing Institute’s Top 40 Digital Marketers of 2014, she regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Susan and her business have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she is a Guinness World Records® titleholder.
Show Highlights
Ø  What Susan wished she had known before she began
Ø  Learning from your failures
Ø  Top three mistakes to avoid
Ø  Target markets
Ø  Branding
Ø  How to do digital media right
 
Want to know more Susan?
Business In Blue Jeans
 
Episode Resources
Shane Snow – Smartcuts
 
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