With an extensive background of 30+ years in franchising, today’s guest shares his perspective on the franchise business model and his shift from food service to restoration. Bob Moore is the Vice President of Franchise Operations for United Water Restoration Group. United Water Restoration Group (UWR) has provided water restoration services and reconstruction for the last 15 years and looks forward to future growth as it is currently about to cross the 100 unit mark for franchise locations.  United Water Restoration is a full service restoration company available 24 hours a day, 7 days a week for water, flood, fire, storm, sewage, and mold emergencies. The organization has served the state of Florida for many years but has evolved into a national franchise bringing the same level of professionalism, family values, and personal attention.   Key Takeaways: [2:08] - Bob shares his 30 year background in franchising. [3:40] - United Water Restoration Group serves residential and commercial customers after various types of damage. [5:16] - After Covid-19, United Water Restoration also cleaned and sanitized businesses for customers so they could meet requirements to reopen. [7:02] - Who is the ideal franchisee for United Water Restoration Group?  [8:18] - The main focus for guiding franchisees getting started is hiring a solid team. [10:10] - The overall culture of the organization is what differentiates UWR from other restoration companies. [12:25] - There needs to be a very clear value proposition at the beginning and a clear progression moving forward. [13:14] - The most successful business owner is one that is good at solving problems. [14:55] - UWR focuses greatly on the franchisee. [17:32] - When it comes to systems, Bob shares the challenges faced in recent years by UWR. [19:04] - The goals for UWR over the next couple of years is to ensure that the current franchise units are continuing to grow and new units are established.   Mentioned in This Episode: United Water Restoration Group Website UWR Franchise Website