Gabriella Layne-Avery is a Content Strategist & Creative Director who helps women business owners work smarter, not harder to create strategic content that sells their brand stories on social media. Kickstarting her career as a contributing writer for fashion & lifestyle magazines, Gabriella brings her savvy for crafting newsworthy stories to her approach to developing content strategies for premier online communities including PR Girl Manifesto and PR Couture. Known for coining the term “sustainable social media,” she believes it’s 100% possible for women business owners to leverage social media to cultivate engaged, loyal communities for their brands without spending 24/7 doing so. In this episode, Gabriella will give us some background knowledge on how she started her business and what she currently offers her clients. We’ll also chat about understanding how your creativity works when it comes to creating content, figuring out what your special sauce is, curating your social media experience, and so much more! Plus, Gabriella will share some Instagram styles and trends that she thinks are working well for brands as well as her advice for maintaining sustainability and consistency. Keep listening to hear how Gabriella leverages social media to help brands grow while avoiding burnout. SHOW NOTES This episode is brought to you by my Instagram Growth Webinar happening on Feb. 8th at 12pm EST. CONNECT WITH GABRIELLA: On Instagram @struttosuccess On Twitter @thatgabbystrut Website: strutcommunications.com CONNECT WITH ME: Instagram Shine with Natasha Website