First episode of the new year! Happy 2024 everyone. In today’s episode, Jess speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Capbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850. Tune in to learn: How Smucker’s smart strategy of incorporating insights from brand, portfolio, and category led to the creation of Folgers 1850 The importance behind carving out a new brand identity for Folgers 1850 separate from the parent brand of FolgersThe successes and setbacks that happened during the launch showcasing the importance of adaptability and team agility in switching strategies for market success --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite