Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?" This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a jewelry business owner or marketer, it's often challenging to have a clear perspective on your social media strategies since you're deeply involved. You may often find yourself comparing your strategies to other brands, pondering whether you should or shouldn't emulate them. But it's vital to remember that appearances can be deceiving. Without insight into another business's operations, it's difficult to truly gauge the success of their social media efforts, regardless of how polished their online presence appears. In today's discussion, we'll look at social media marketing through the experiences of Hilary Finck Jewelry, the recipient of the Joy Joya Jewelry Marketing Grant. We'll explore how social media aids her business, the evolution of her strategies over time, and her future aspirations for her online presence. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before jumping into our chat with Hilary, I'll share some insights to help refine your own social media tactics. Let’s dive into the world of Instagram marketing and beyond. Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/ Transcript: https://joyjoya.com/jewelry-instagram-strategy-tips 00:00 Start 2:43 Primary Episode Content 18:47 Interview 37:38 The Gold Mine