Episode #260 - "The Power of Surprise in Jewelry Marketing" In Episode #260, we're diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you make them sit up and take notice? The good news? No need to break into a dance routine on TikTok. Seamlessly weave surprise into your everyday marketing narrative. And the best part? You can customize this element of surprise to fit your brand's unique story and ethos. So let's unlock this game-changing strategy! We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we dive into our conversation with Hilary, I'll highlight the perks of surprising your customers. We'll explore various methods to delight them and discuss how you can customize these strategies to resonate with your brand. Additionally, we'll delve into the transformative results you can anticipate when you begin to redefine your customers' perceptions of your brand's operations. Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/ Transcript: https://joyjoya.com/surprise-jewelry-marketing 00:00 Start 2:53 Primary Episode Content 14:36 Interview 23:43 The Gold Mine