You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and apply these lessons to your marketing strategy? In a recent article for Inc., writer Carmine Gallo pointed out, “When you change the way you feel inside, the performer your audience sees will change.” This statement applies to your jewelry brand and your approach to marketing more than you may realize. Check out the accompanying blog post here: https://joyjoya.com/2019/01/21/why-its-important-to-infuse-joy-into-your-jewelry-marketing/