You have an incredible opportunity to create transformational change in your industry. In today’s episode, Kelly builds on the conversation she has been leading about illuminating your convictions to stand out in your market.  Conviction marketing and filling the gap in your industry are opportunities you should be leaning into this year.  During this episode, Kelly encourages you to observe and absorb what is happening in industries outside of your own. Industries have a tendency to promote a “follow the leader” approach to content, and this episode will challenge you to maximize what is possible for your clients and fill the gap everyone else is missing. Listen to this episode to discover how to use your convictions to fill the gap and transform your voice into a category of one.  Are you having trouble differentiating yourself? Listen to the episode above. Want to connect with me? Come hang out with me on: Join the Tribe of Unstoppables: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com/blog/#blog Instagram: https://www.instagram.com/kellyroachofficial/