34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer | Joy Joya Jewelry Marketing Podcast Podcast

6 - Creative Ways to Thank Customers for Their Jewelry Purchases: With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When... by Joy Joya Jewelry Marketing Podcast

5 min listen

2 - Is Social Media Engagement Changing for Jewelry Brands?: If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and... by Joy Joya Jewelry Marketing Podcast

4 min listen

10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand: With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting a steady stream of customers throughout the season,... by Joy Joya Jewelry Marketing Podcast

7 min listen

7 - Pinterest’s "Secret" Boards as a Marketing Tool for Your Jewelry Brand: You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you... by Joy Joya Jewelry Marketing Podcast

5 min listen

35 - An Introduction to Marketing KPIs for Jewelry Brands: American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars.... by Joy Joya Jewelry Marketing Podcast

8 min listen

25 - How Do You Know It's Time to Hire a Jewelry Marketing Consultant?: While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing efforts now?” In this podcast episode, we explain... by Joy Joya Jewelry Marketing Podcast

5 min listen

28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption?: Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this... by Joy Joya Jewelry Marketing Podcast

6 min listen

12 - Is Your Jewelry Brand a Copycat or an Original?: If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according to a recent article in Bloomberg, “Many purveyors... by Joy Joya Jewelry Marketing Podcast

6 min listen

26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand: You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to... by Joy Joya Jewelry Marketing Podcast

5 min listen

4 - Event Marketing Beyond the Trunk Show: Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study... by Joy Joya Jewelry Marketing Podcast

7 min listen

1 - How to Prepare Your Jewelry Marketing for 2019: Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts. At the 2018 GIA Symposium, Scott Galloway – marketing professor... by Joy Joya Jewelry Marketing Podcast

4 min listen

16 - Jewelry Marketing Tips for Complete Beginners: Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you’re probably wondering, “What... by Joy Joya Jewelry Marketing Podcast

8 min listen

3 - Is Influencer Marketing Right for Your Jewelry Brand?: More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style... by Joy Joya Jewelry Marketing Podcast

6 min listen

9 - Big Branding Opportunities for Small Jewelry Brands: As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for... by Joy Joya Jewelry Marketing Podcast

6 min listen

24 - Interview with Kat McCoy, Founder of Best Kept Jewelry Concierge Service: We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and... by Joy Joya Jewelry Marketing Podcast

16 min listen

13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?: Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of... by Joy Joya Jewelry Marketing Podcast

6 min listen

11 - Maintain Jewelry E-Commerce Momentum After the Holidays: Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may still feel exhausted, but now’s not the time to rest on... by Joy Joya Jewelry Marketing Podcast

5 min listen

36 - Offline Marketing Strategies for Ecommerce Jewelry Brands: Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing strategies, which could help you set... by Joy Joya Jewelry Marketing Podcast

6 min listen

21 - Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant: I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their merchandising strategies and guide product... by Joy Joya Jewelry Marketing Podcast

48 min listen

8 - Redefining the Meaning of "Influence" in Jewelry Marketing: The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence... by Joy Joya Jewelry Marketing Podcast

5 min listen

5 - Knowing Your Jewelry Brand's Customers: How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your... by Joy Joya Jewelry Marketing Podcast

4 min listen

15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show: In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and... by Joy Joya Jewelry Marketing Podcast

45 min listen

22 - Should Jewelry Businesses Also Be Technology Businesses?: To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses also find ways... by Joy Joya Jewelry Marketing Podcast

5 min listen

19 - How Jewelry Brands Can Get Started with Email Marketing: If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this podcast episode, we’re going to discuss some of the basic principles of email... by Joy Joya Jewelry Marketing Podcast

7 min listen

14 - Why It's Important to Infuse Joy into Your Jewelry Marketing: You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and... by Joy Joya Jewelry Marketing Podcast

6 min listen

27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy: Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to... by Joy Joya Jewelry Marketing Podcast

6 min listen

30 - 3 Tips for Generating Regular Content for Your Jewelry Brand: Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content... by Joy Joya Jewelry Marketing Podcast

7 min listen

33 - Understanding the Role of Mindset in Jewelry Marketing: You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about... by Joy Joya Jewelry Marketing Podcast

5 min listen

34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer: Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better... by Joy Joya Jewelry Marketing Podcast

6 min listen

23 - Choosing Objectives for a Jewelry Facebook Ad Strategy: When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the... by Joy Joya Jewelry Marketing Podcast

6 min listen

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34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer

34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer

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