You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business – and know what marketing can and can’t do for you. Check out the accompanying blog post here: https://joyjoya.com/2019/06/04/understanding-the-role-of-mindset-in-jewelry-marketing/