As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your goals. In this episode, we’ll provide a brief introduction to search engine optimization (SEO) and pay-per-click (PPC) and then share some useful share information that will help you decide where to focus your efforts. Check out the accompanying blog post here: https://joyjoya.com/2019/07/21/seo-vs-ppc-for-your-ecommerce-jewelry-brand/