This is the first in our Bidding Strategies Guide series. And it’s not like any other guide you’ve seen before! In this guide, John doesn’t only help you choose the best bidding strategy for your campaign. He also breaks the misconceptions on how Google uses the bidding strategies and why they don’t always work. First in our series is about what bidding strategies are and how it works. Then, John dives into the first bidding strategy on the list, which is also one of our underutilized bidding strategies, Maximize Clicks. Google Ads defines Maximize Clicks as the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. But like anything that Google says, don’t trust its definition and let it “do the rest.” There are things you have to consider and ensure before you use this bidding strategy. Learn what they are and more: -Misconception: Bidding strategies are not necessarily how to set the bid-Pros and cons of Maximize Clicks bidding-Is Maximize Clicks bidding good for Performance Max?-When to use Maximize Clicks-What lead generations have to be cautious about when using Maximize Clicks-Why you shouldn’t use broad match with Maximize Clicks biddingMaximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA  PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. ??? 0:00 Intro | Guide to Google Ads Bidding Strategies0:45 What are Bidding Strategies?2:31 About the Maximize Clicks bidding6:26 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists7:05 What you should be able to identify when using Maximize Clicks11:53 Points to remember when bidding with Maximize ClicksThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more...