How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your head.  However, if you've never drafted Customer Personas, then you may be missing the mark. Listen to this episode to learn more about the importance of knowing your customer customers - while remaining open to surprise. Check out the accompanying blog post here: http://joyjoya.com/2018/11/11/know-your-jewelry-brands-customers-but-let-them-surprise-you-too/