4 min listen
18 - Brand Awareness vs Brand Identity for Jewelry Brands
18 - Brand Awareness vs Brand Identity for Jewelry Brands
ratings:
Length:
5 minutes
Released:
Feb 18, 2019
Format:
Podcast episode
Description
I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between brand awareness and identity and why it matters to jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2019/02/17/brand-awareness-vs-brand-identity-for-jewelry-brands/
Released:
Feb 18, 2019
Format:
Podcast episode
Titles in the series (100)
2 - Is Social Media Engagement Changing for Jewelry Brands?: If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and... by Joy Joya Jewelry Marketing Podcast