What a year it’s been for celebrity beauty brand launches. Not content with being on our screens, celebrities have been in overdrive in the beauty industry not as the “face” of this or that brand, but as cosmetic business founders themselves. In 2022 alone, we’ve seen Bradd Pitt’s “Le Domaine”, Jared Leto’s “Twentynine Palms”, and Kim Kardashian’s “Skkn by Kim” launch along with a flurry of other celebrity beauty brands. As beauty consumers and indie brand founders, do we care? Some in the beauty industry, especially self-made beauty entrepreneurs who have grafted hard to bring brands to market without celebrity privilege, status and wealth, and social influencers presenting themselves as the moral compass of the industry, do care. Love or hate the celebrity phenomenon, it’s time to stand back from emotions as we dissect their beauty businesses. In this episode, podcast host and Formula Botanica CEO Lorraine Dallmeier and School Education Manager Ana Green take a balanced view of the reasons for the rise in and resentment of celebrity skincare brands.