37 - How to Make Jewelry Your Customers Want to Buy | Joy Joya Jewelry Marketing Podcast Podcast

13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?: Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of... by Joy Joya Jewelry Marketing Podcast

6 min listen

1 - How to Prepare Your Jewelry Marketing for 2019: Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts. At the 2018 GIA Symposium, Scott Galloway – marketing professor... by Joy Joya Jewelry Marketing Podcast

4 min listen

8 - Redefining the Meaning of "Influence" in Jewelry Marketing: The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence... by Joy Joya Jewelry Marketing Podcast

5 min listen

15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show: In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and... by Joy Joya Jewelry Marketing Podcast

45 min listen

3 - Is Influencer Marketing Right for Your Jewelry Brand?: More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style... by Joy Joya Jewelry Marketing Podcast

6 min listen

7 - Pinterest’s "Secret" Boards as a Marketing Tool for Your Jewelry Brand: You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you... by Joy Joya Jewelry Marketing Podcast

5 min listen

34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer: Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better... by Joy Joya Jewelry Marketing Podcast

6 min listen

11 - Maintain Jewelry E-Commerce Momentum After the Holidays: Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may still feel exhausted, but now’s not the time to rest on... by Joy Joya Jewelry Marketing Podcast

5 min listen

6 - Creative Ways to Thank Customers for Their Jewelry Purchases: With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When... by Joy Joya Jewelry Marketing Podcast

5 min listen

9 - Big Branding Opportunities for Small Jewelry Brands: As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for... by Joy Joya Jewelry Marketing Podcast

6 min listen

4 - Event Marketing Beyond the Trunk Show: Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study... by Joy Joya Jewelry Marketing Podcast

7 min listen

76 - Part 3: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry: I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part three of a (so far) three-part series, and I'll be answering three questions at a time. If... by Joy Joya Jewelry Marketing Podcast

16 min listen

31 - ROI to Expect from Jewelry Marketing Efforts: Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle... by Joy Joya Jewelry Marketing Podcast

5 min listen

17 - Why Choose a Jewelry Marketing Consultant Over a General Marketing Consultant?: When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also be surprised to find a consultant who handles your specific... by Joy Joya Jewelry Marketing Podcast

6 min listen

2 - Is Social Media Engagement Changing for Jewelry Brands?: If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and... by Joy Joya Jewelry Marketing Podcast

4 min listen

14 - Why It's Important to Infuse Joy into Your Jewelry Marketing: You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and... by Joy Joya Jewelry Marketing Podcast

6 min listen

28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption?: Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this... by Joy Joya Jewelry Marketing Podcast

6 min listen

30 - 3 Tips for Generating Regular Content for Your Jewelry Brand: Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content... by Joy Joya Jewelry Marketing Podcast

7 min listen

10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand: With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting a steady stream of customers throughout the season,... by Joy Joya Jewelry Marketing Podcast

7 min listen

39 - 4 Tips for Planning Your Jewelry Brand’s Social Media Posts: When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in place, you could be compromising your brand identity.... by Joy Joya Jewelry Marketing Podcast

5 min listen

23 - Choosing Objectives for a Jewelry Facebook Ad Strategy: When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the... by Joy Joya Jewelry Marketing Podcast

6 min listen

20 - Getting Started with Digital Advertising for Your Jewelry Brand: We want to reassure you that it’s okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the long run. Don’t get caught up in “analysis... by Joy Joya Jewelry Marketing Podcast

6 min listen

12 - Is Your Jewelry Brand a Copycat or an Original?: If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according to a recent article in Bloomberg, “Many purveyors... by Joy Joya Jewelry Marketing Podcast

6 min listen

5 - Knowing Your Jewelry Brand's Customers: How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your... by Joy Joya Jewelry Marketing Podcast

4 min listen

19 - How Jewelry Brands Can Get Started with Email Marketing: If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this podcast episode, we’re going to discuss some of the basic principles of email... by Joy Joya Jewelry Marketing Podcast

7 min listen

46 - What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5): In this podcast episode, we’ll be defining the term “influencer”, outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer... by Joy Joya Jewelry Marketing Podcast

11 min listen

40 - SEO vs. PPC for Your Ecommerce Jewelry Brand: As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the... by Joy Joya Jewelry Marketing Podcast

10 min listen

22 - Should Jewelry Businesses Also Be Technology Businesses?: To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses also find ways... by Joy Joya Jewelry Marketing Podcast

5 min listen

60 - Using Gifts in Your Jewelry Marketing Strategy: The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it’s also about gifts! With the holidays quickly approaching, we’d like to take some time to explore how you... by Joy Joya Jewelry Marketing Podcast

10 min listen

36 - Offline Marketing Strategies for Ecommerce Jewelry Brands: Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing strategies, which could help you set... by Joy Joya Jewelry Marketing Podcast

6 min listen

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37 - How to Make Jewelry Your Customers Want to Buy

37 - How to Make Jewelry Your Customers Want to Buy

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