54 min listen
Using Customer Profiles as a Filter for Making Better Business Decisions
FromShopify Masters
ratings:
Length:
50 minutes
Released:
Apr 8, 2018
Format:
Podcast episode
Description
From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.
Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.
Show Notes: http://www.shopify.com/blogs/blog/thousand-customer-profiles
In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.
Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.
Show Notes: http://www.shopify.com/blogs/blog/thousand-customer-profiles
Released:
Apr 8, 2018
Format:
Podcast episode
Titles in the series (100)
Pragmatism vs. Passion: How RightChannelRadios.com Chose Their Niche: On today’s podcast you’ll learn from an entrepreneur that took a very pragmatic approach to choosing his niche and how you can be successful even if you’re not passionate about the product itself as long as you have a passion for business. In this episode you'll learn: 1. How to prepare when you’re thinking about making the jump from the 9-to-5 to working on your business full time. 2. Why it’s critical and what does it mean to add meaningful value when you’re dropshipping. 3. How to create content when you don’t know anything about the industry. by Shopify Masters