Sarah focuses on how brands can use psychology to make creative that converts. Your customers are all human. You are a human who sells stuff to other humans. In this episode we learn a framework to hack your customers brain to improve your creative effectiveness. In a world where consumer attention is becoming increasingly difficult to attract using psychology backed techniques could give you the edge. A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/