In this episode of the Not For Lazy Marketers podcast, I dive into a core foundational marketing principle that often gets overlooked. I’m discussing the importance of aligning your marketing, content, and messaging with what your audience wants, rather than what they need. Leading with this mentality in your marketing strategies will help you better connect with your audience, improve lead generation, and ultimately boost your marketing success. Tune in to discover how to connect with your audience effectively and drive better results in your marketing efforts.