Bro marketing “works” because its tactics are rooted in scarcity, authority, and social proof which ultimately brings cash into our non-diet coaching businesses. Building ethical marketing into your non-diet business with the right messaging and strategy for your brand will set you up so that you can reach more people, build brand awareness, and get your dream clients interested in your offer. What you’ll learn listening to this episode:  > What bro marketing is and why ethical marketing is better > Manipulative bro marketing tactics to avoid > Why self-agency is key to the ethical buying process > How to identify your core message with the 3-word rebellion > The key difference between messaging vs marketing > Where to start with building an ethical marketing plan Links mentioned in the show: Non-Diet Professional Mentorship Program Free Professional Training & Resources