Episode #241 - "Support Your Jewelry Marketing With Content Pillars" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.  Welcome to Episode #241. In this episode, we'll be talking all about content pillars for your jewelry marketing. You've probably heard the word "pillar" before in reference to architecture; it's something that holds up a structure.  Similarly, a content pillar is like the foundation that holds up all of your jewelry marketing efforts, from social media to email campaigns. It creates a solid and inviting experience for your audience, which is essential for any successful marketing plan. If you've ever found yourself at a loss for words when it comes to marketing, then you won't want to miss this episode. We'll show you how to use content pillars to streamline your jewelry marketing efforts and make them more effective and efficient. Say goodbye to feeling overwhelmed by your marketing strategy and hello to a more strategic and impactful approach. I'll be covering: What's a content pillar, and how can it help you streamline your jewelry marketing? What are some examples of content pillars? How can you make content pillars work for you? From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Is Mass Appeal Even Possible Anymore? https://www.businessoffashion.com/articles/beauty/is-mass-appeal-even-possible-anymore/ Tiffany & Co.’s New Fifth Avenue Flagship Is So Much More Than a Jewelry Store https://www.wmagazine.com/fashion/tiffany-and-co-landmark-store-fifth-avenue-new-york-opening What marketers can learn from luxury brands’ use of nostalgia https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/nostalgia-marketing-luxury-brands/  Other links from this episode: Loren Hope's Butterfly Series - https://www.lorenhope.com/collections/the-butterfly-series-xv Transcript: https://joyjoya.com/content-pillars-jewelry-marketing 00:00 - Start 4:29 - Primary Episode Content 19:25 - Jewelry Brand Case Study 25:33 - The Gold Mine 34:35 - Jewelry and Marketing News Articles