Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can leverage and plan for experiential marketing. Check out the accompanying blog post here: https://joyjoya.com/2019/08/20/how-can-your-jewelry-brand-leverage-and-plan-for-experiential-marketing/