39 min listen
The Increase of Dynamic Creative Optimization
The Increase of Dynamic Creative Optimization
ratings:
Length:
48 minutes
Released:
Oct 18, 2023
Format:
Podcast episode
Description
“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time, that goes a long way in enhancing the overall experience.”
In today’s episode of The Podcast Advertising Playbook, our host Heather Osgood is joined by Shasta Cafarelli, Senior Vice President of Media Strategy at Tinuti. Shasta shares her insight on the strategic approach Tenuiti has taken to integrate podcast advertising with other marketing channels to create a seamless brand presence.
Tune in to learn more about:
Why it’s important to integrate different marketing channels into your overall marketing strategy
How creative rotation is key to preventing ad fatigue for listeners
Where podcast advertising lands in your marketing funnel
How to combat certain challenges like creative quality and geotargeting
& everything you need to know about creative optimization.
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
In today’s episode of The Podcast Advertising Playbook, our host Heather Osgood is joined by Shasta Cafarelli, Senior Vice President of Media Strategy at Tinuti. Shasta shares her insight on the strategic approach Tenuiti has taken to integrate podcast advertising with other marketing channels to create a seamless brand presence.
Tune in to learn more about:
Why it’s important to integrate different marketing channels into your overall marketing strategy
How creative rotation is key to preventing ad fatigue for listeners
Where podcast advertising lands in your marketing funnel
How to combat certain challenges like creative quality and geotargeting
& everything you need to know about creative optimization.
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
Released:
Oct 18, 2023
Format:
Podcast episode
Titles in the series (100)
Need Advice? An In-Depth Look at Podcast Advertising: Episode 2 by Podcast Advertising Playbook