Small Business and Podcast Advertising - Should you be doing it?

Need Advice? An In-Depth Look at Podcast Advertising: Episode 2 by Podcast Advertising Playbook

39 min listen

Podcast Advertising - Turning Obstacles into Opportunities: Episode 1 by Podcast Advertising Playbook

43 min listen

How to Advertise on a Podcast with a Small Budget: Episode 3 by Podcast Advertising Playbook

37 min listen

Why These 7 Die Hard Rules Will Result In High Podcast Advertising Conversions: Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. Listen to this episode to learn about these rules and how to successfully implement them. by Podcast Advertising Playbook

17 min listen

Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads: In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the most from dynamic ad insertion or embedded ads; and why you may pay more for a niche demographic. by Podcast Advertising Playbook

10 min listen

Host-Read Dynamic Insertion Ads Versus Embedded Ads: In this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She discusses how the industry is evolving and why dynamic insertion is on the rise. by Podcast Advertising Playbook

16 min listen

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?: Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money. by Podcast Advertising Playbook

20 min listen

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best: There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance... by Podcast Advertising Playbook

20 min listen

Is Podcast Advertising Influencer Marketing?: Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at Grove Collaborative, shares how she focuses on bridging the gap between traditional influencer marketing and podcast... by Podcast Advertising Playbook

22 min listen

Transform From Amateur To Professional Podcast Guest That Gets Repeat Invites With These 5 Easy Tips: It's not so easy to be a podcast guest anymore. Hosts are becoming far more particular with whom they invite on their show because they are building a robust and engaged audience. In this episode of The Podcast Advertising Playbook, I share how to... by Podcast Advertising Playbook

19 min listen

Small Business and Podcast Advertising - Should you be doing it?: Small business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketing for Backblaze, is the driving force behind the companies' exciting podcast advertising journey. He provides insight on... by Podcast Advertising Playbook

40 min listen

The 6 Worst Pieces Of Advice About Podcast Advertising That You Should Never Follow: There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk six of the worst I have seen. by Podcast Advertising Playbook

14 min listen

The Art of Successful Podcast Advertising: Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship. by Podcast Advertising Playbook

41 min listen

Audience Size Matters, But These 5 Other Metrics Matter More. Here's What You Need To Know.: Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share in today’s episode. Don’t make the same mistake, it could cost you your ad campaign. by Podcast Advertising Playbook

11 min listen

Secrets About Who Is Listening To Podcasts And How To Select The Correct Ones To Advertise Your Brand On: Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers to make an informed decision. I share several ways to find out more about your podcast audience that will help in any ad... by Podcast Advertising Playbook

14 min listen

Common Challenges About Podcast Ad Tracking We Will Clarify To Get You Better Results Immediately: Advertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track ad results. I discuss the reality of tracking in the podcast space, the types of monitoring used, and options for... by Podcast Advertising Playbook

17 min listen

Stop Wasting Time. Use These 5 Quick Tips To Create Quality Podcast Ads That Convert: Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple, but effective, tips to create high converting ads for your podcast advertising campaign. by Podcast Advertising Playbook

10 min listen

Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This Instead For Better Success.: It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommendations for finding quality podcasts to advertise on. by Podcast Advertising Playbook

13 min listen

The Podcast Advertising Industry Is Trending Right Now. Here's Why Your Brand Should Get On Board: No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In today’s episode, I share my reasons why this is very beneficial to brands who are jumping on the podcast advertising... by Podcast Advertising Playbook

10 min listen

Who Is Making The Millions Of Podcasts That Are Available Today?: There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference between Indie podcasters, Solopreneurs, corporate podcasts, branded, and networks. I share my thoughts on who is open to... by Podcast Advertising Playbook

16 min listen

Everything You Need To Know To Create Podcast Ad Campaigns That Convert: Podcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independent podcasters, who don't have tons of experience with ad reads, the whole undertaking can become messy! In this... by Podcast Advertising Playbook

23 min listen

Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media: Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners'... by Podcast Advertising Playbook

41 min listen

Do Podcast Advertising Right By Understanding The Different Types Of Podcast Ads: Pre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Today, I share the value of the host read ad and why you should not give them up. I cover the different types of host read ads... by Podcast Advertising Playbook

13 min listen

Answering Advertisers Questions About Podcast Advertising: I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions they have about podcast advertising online. My goal for this podcast has always been to create an educational... by Podcast Advertising Playbook

22 min listen

My Five Essential Tips For Newbies In The Podcast Advertising Space. Get It Right The First Time: If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you through the best and most successful way to start a test campaign that yields high results. by Podcast Advertising Playbook

15 min listen

7 Biggest Trends To Watch In Podcast Advertising Right Now: There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast... by Podcast Advertising Playbook

11 min listen

Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta: There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps... by Podcast Advertising Playbook

49 min listen

This Is How You Sell Your Book Using Podcast Advertising: Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an audiobook you are ready to sell? I joined Thomas Umstattd on his podcast, The Novel Marketing Podcast, to discuss how... by Podcast Advertising Playbook

42 min listen

Live Stream: Podcast Industry News With Rob Greenlee, Libsyn: Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds for podcast... by Podcast Advertising Playbook

39 min listen

4 Different Ways To Find Podcasts To Advertise With: There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways to find podcasts to advertise on. I cover connecting with podcasts individually, podcast networks, podcast representation... by Podcast Advertising Playbook

15 min listen

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Small Business and Podcast Advertising - Should you be doing it?

Small Business and Podcast Advertising - Should you be doing it?

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