In this episode of Chasing the Insights, I talk to brand strategy guru Cassie Hanuscak. Cassie talks to us about the definition of branding. Cassie Hanuscak is a brand strategist and designer with almost fifteen years of experience working with start-ups to large corporations. She is incredibly passionate about empowering thought-leading entrepreneurs with the brand clarity and consistency needed to thrive through her established 5-Step Big Brand Method™ for small businesses.