16 min listen
Exclusivity & Good Ad Reads
ratings:
Length:
19 minutes
Released:
May 22, 2024
Format:
Podcast episode
Description
“When we’re talking about that host read endorsement piece, it is really important that you have exclusivity because it feels inauthentic as the listener is being recommended products, right? Like maybe a little bit of whiplash, last week you said this product was great, and now you’re saying something else with a similar product.”
A lot goes into making a good ad read. It’s your job as the brand to set your hosts up for success by sending them talking points about the product, but still letting them have their creative freedom. Additionally, once you have a good ad, making sure you have exclusivity with the show ensures that the ad remains authentic.
Tune in to this week’s episode to hear our host Heather Osgood discuss:
Exclusivity and why it is important with host read ads
The importance of making sure your programmatic ads are categorized right
How to set your host up for success to create a great ad read
Why giving a host a script isn’t always the best idea
How to create good talking points about your product
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
A lot goes into making a good ad read. It’s your job as the brand to set your hosts up for success by sending them talking points about the product, but still letting them have their creative freedom. Additionally, once you have a good ad, making sure you have exclusivity with the show ensures that the ad remains authentic.
Tune in to this week’s episode to hear our host Heather Osgood discuss:
Exclusivity and why it is important with host read ads
The importance of making sure your programmatic ads are categorized right
How to set your host up for success to create a great ad read
Why giving a host a script isn’t always the best idea
How to create good talking points about your product
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
Released:
May 22, 2024
Format:
Podcast episode
Titles in the series (100)
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