14 min listen
How Does Podcast Advertising Work and Why is it Effective?
How Does Podcast Advertising Work and Why is it Effective?
ratings:
Length:
30 minutes
Released:
Dec 17, 2020
Format:
Podcast episode
Description
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, and some of the challenges advertisers face when they are new to the marketing channel.
Released:
Dec 17, 2020
Format:
Podcast episode
Titles in the series (100)
Secrets About Who Is Listening To Podcasts And How To Select The Correct Ones To Advertise Your Brand On: Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers to make an informed decision. I share several ways to find out more about your podcast audience that will help in any ad... by Podcast Advertising Playbook