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The Ins and Outs of Programmatic Advertising

The Ins and Outs of Programmatic Advertising

FromPodcast Advertising Playbook


The Ins and Outs of Programmatic Advertising

FromPodcast Advertising Playbook

ratings:
Length:
40 minutes
Released:
Jan 24, 2024
Format:
Podcast episode

Description

“What’s interesting about programmatic is that it has a life cycle.”
Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!
Tune in to learn more about:

How The Trade Desk is changing the game in programmatic advertising

Why podcasting is in a different programmatic stage than other industries 

How transparency impacts programmatic ads 

The hidden impact it can have in localized campaigns 

The COVID-19 impacts we’re still dealing with 

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 
Released:
Jan 24, 2024
Format:
Podcast episode

Titles in the series (100)

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.