41 min listen
A Deep Dive Into Buyer Perception
ratings:
Length:
33 minutes
Released:
Sep 13, 2023
Format:
Podcast episode
Description
Who better to describe the buyer’s perception of podcast advertising than Tom Webster?
Tom is a partner at Sounds Profitable, a collection of media properties that cover both strategic and tactical changes to the business of podcast advertising - and we’re so lucky to have him on the podcast!
“Podcasting continues to punch below its weight in advertising and revenue, and how much of that is due to lack of education or awareness?”
Tune in to hear Heather and Tom discuss:
Whether or not advertisers find value in host-read ads.
Why buyers aren’t interested in podcast advertising and how we can change that.
How we’ve only scratched the surface of what programmatic ads can do.
The challenges of consumer education and how to turn it around.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
Tom is a partner at Sounds Profitable, a collection of media properties that cover both strategic and tactical changes to the business of podcast advertising - and we’re so lucky to have him on the podcast!
“Podcasting continues to punch below its weight in advertising and revenue, and how much of that is due to lack of education or awareness?”
Tune in to hear Heather and Tom discuss:
Whether or not advertisers find value in host-read ads.
Why buyers aren’t interested in podcast advertising and how we can change that.
How we’ve only scratched the surface of what programmatic ads can do.
The challenges of consumer education and how to turn it around.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
Released:
Sep 13, 2023
Format:
Podcast episode
Titles in the series (100)
The Art of Successful Podcast Advertising: Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship. by Podcast Advertising Playbook