41 min listen
Podcast Ads & Scalability
ratings:
Length:
45 minutes
Released:
Aug 16, 2023
Format:
Podcast episode
Description
“[Podcasting] continues to grow. It’s the fastest-growing medium. In fact, compared to any other medium out there, it is surpassing the growth of influencer [marketing] as well.”
It’s easy to compare podcasting to other mediums like TV or radio and say podcasting can’t compare or that it’ll never catch up - but we don’t agree. Podcasting is an incredibly fast-growing medium, and if you’ve ever had questions about its scalability, you’re in the right place.
On this week’s episode of The Podcast Advertising Playbook, Heather is joined by Elli Dimitroulakos, the Global Head of Ad Innovation at Acast. Heather and Elli discuss:
How to scale in podcasting.
Is it true that you only need to advertise on the top 100 shows?
Why bigger shows aren’t always better for advertisers.
A new era of programmatic ads.
Will creative be delegated by AI in the future?
Where do you go to buy programmatic ads?
Why you should be buying programmatic ads AND host read ads.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
It’s easy to compare podcasting to other mediums like TV or radio and say podcasting can’t compare or that it’ll never catch up - but we don’t agree. Podcasting is an incredibly fast-growing medium, and if you’ve ever had questions about its scalability, you’re in the right place.
On this week’s episode of The Podcast Advertising Playbook, Heather is joined by Elli Dimitroulakos, the Global Head of Ad Innovation at Acast. Heather and Elli discuss:
How to scale in podcasting.
Is it true that you only need to advertise on the top 100 shows?
Why bigger shows aren’t always better for advertisers.
A new era of programmatic ads.
Will creative be delegated by AI in the future?
Where do you go to buy programmatic ads?
Why you should be buying programmatic ads AND host read ads.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
Released:
Aug 16, 2023
Format:
Podcast episode
Titles in the series (100)
The Art of Successful Podcast Advertising: Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship. by Podcast Advertising Playbook