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Podcast Ads Need A Human Touch

Podcast Ads Need A Human Touch

FromPodcast Advertising Playbook


Podcast Ads Need A Human Touch

FromPodcast Advertising Playbook

ratings:
Length:
53 minutes
Released:
Dec 20, 2023
Format:
Podcast episode

Description

“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” 
In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s what makes podcasting so special. 
This week, Heather Osgood is joined by Lex Friedman, founder of Lex Friedman Consulting, to talk about why networks being high-touch with their podcasters is a good thing! 
The two also discuss: 

The advertising slowdown of 2023

Podcasting moving into the creator space

The dangers of getting too technical with your ads

How to make your podcast network stand out from the others

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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You can also follow us on social
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LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  
Released:
Dec 20, 2023
Format:
Podcast episode

Titles in the series (100)

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.