Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

A Discussion of Programmatic Ads at SXSW

A Discussion of Programmatic Ads at SXSW

FromPodcast Advertising Playbook


A Discussion of Programmatic Ads at SXSW

FromPodcast Advertising Playbook

ratings:
Length:
39 minutes
Released:
Apr 17, 2024
Format:
Podcast episode

Description

This final episode of our live at SXSW series isn’t one you’ll want to miss. 
First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss: 

Concerns with programmatic ads 

Why programmatic ads allow you to scale 

The importance of transparency 

Advancements in technology and what this means for podcast advertising 


Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing: 

The advantages of having everything in-house 

Podcast ads as middle-of-funnel marketing 

Running an advertising campaign that isn’t just podcast ads 

______________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  
Released:
Apr 17, 2024
Format:
Podcast episode

Titles in the series (100)

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.