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    Podcast Advertising Playbook

    Podcast Advertising Playbook

    Podcast Advertising Playbook

    ratings:
    Length:
    156 episodes
    Language:
    English
    Format:
    Podcast

    Description

    This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 156 episodes

    Title

    The Power of Simulcasting

    “If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcas...

    40 minutes
    		Apr 24, 2024

    A Discussion of Programmatic Ads at SXSW

    This final episode of our live at SXSW series isn’t one you’ll want to miss.  First, He...

    38 minutes
    		Apr 17, 2024

    Branded Podcasts & Simulcasting

    “Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts...

    27 minutes
    		Apr 10, 2024

    YouTube Viewership & Pixel-Based Attribution

    Welcome to our second live interview from SXSW! In today’s episode, Heather is joined b...

    32 minutes
    		Mar 27, 2024

    Bottom of Funnel Podcast Advertising

    We’re doing things a bit differently in the upcoming weeks. Our host, Heather Osgood, s...

    21 minutes
    		Mar 20, 2024

    YouTube & The Future of Podcasting

    “I think if you marry the right buying tactics to hit the client’s objectives, [podcast...

    36 minutes
    		Mar 13, 2024

    Targeting A Broad Audience

    “I think as people’s attention spans are getting smaller and smaller, you have to get m...

    45 minutes
    		Feb 28, 2024

    Fostering Successful Partnerships

    “We like to say we choose people over programming. We have really great vendors, like T...

    40 minutes
    		Feb 21, 2024

    You Should Be Gifting Your Hosts Samples

    “[Podcast ads are] a way to get them to the site, which then allows us to initiate all ...

    28 minutes
    		Feb 14, 2024

    An Introduction to Buying Podcast Ads

    Podcasts have been around for 20 years, and in those 20 years, podcast ad buying has be...

    17 minutes
    		Jan 31, 2024