“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.” 
In the third installment of our Live at SXSW series, Heather is joined by Camille Laurente from Hueman Group Media and Michael Kropko from Ad Results Media. 
First, Camille gives listeners a crash course on branded podcasts. She and Heather discuss: 

The importance of trust when creating a branded podcast 

How to make branded podcasts sound more human and less corporate 

Next, at around 14 minutes, Michael shares his insights from being a part of Ad Results, one of the largest podcast ad buyers in the space. Tune in to hear: 

Why they consider triangulation to be the gold standard 

Different approaches to simulcasting and ‘vodcasts’ 

How to reach someone across different forms of media 

Whether or not advertisers are buying both audio and video

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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