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    Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic

    Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic

    FromPodcast Advertising Playbook

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    Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic

    FromPodcast Advertising Playbook

    ratings:
    Length:
    14 minutes
    Released:
    Jul 23, 2020
    Format:
    Podcast episode

    Description

    I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, despite massive dips in other areas. Host read ads remain the preferred ad type by listeners, but there were some surprising results about who is advertising. Tune in to find out more.
    Released:
    Jul 23, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.