16 min listen
4 Reasons Why Marketers Are Migrating To Podcast Ads
4 Reasons Why Marketers Are Migrating To Podcast Ads
ratings:
Length:
11 minutes
Released:
Nov 19, 2020
Format:
Podcast episode
Description
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.
But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend.
I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.
But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend.
I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.
Released:
Nov 19, 2020
Format:
Podcast episode
Titles in the series (100)
Host-Read Dynamic Insertion Ads Versus Embedded Ads: In this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She discusses how the industry is evolving and why dynamic insertion is on the rise. by Podcast Advertising Playbook