**This episode is brought to you by MuteSix and Omnisend**   We want to continue to work hard to be that household name for all ice cream lovers,” says Daniel Nicholson, CEO and honorary Founder of NadaMoo. In the second part of this Feature, he says that the brand is committed to an organic supply chain and high-quality ingredients crucial to unlocking taste. Further, he adds that they are aligning themselves with farmers and farming practices. They want to promote the mindful eating movement and stop consumers’ disconnectivity with where their food comes from by educating them. Daniel says that NadaMoo wants to increase market presence, maximize distribution, accelerate product sales, work on food services, innovate, move to new categories outside frozen desserts and ultimately add value to customers' lives. He speaks on: * Their focus on ingredients * Promoting more than products * NadaMoo website and store locator * Filling flavor gaps * Their plans for the future * Their “No sugar” line Join Ramon Vela and Daniel Nicholson as they break down the inside story on The Story of a Brand. For more on NadaMoo, visit: https://nadamoo.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/