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54. How You Can Use Artificial Intelligence in Market Research

54. How You Can Use Artificial Intelligence in Market Research

FromDig In


54. How You Can Use Artificial Intelligence in Market Research

FromDig In

ratings:
Length:
35 minutes
Released:
Sep 27, 2022
Format:
Podcast episode

Description

This week we’re digging into Artificial Intelligence (AI). And what better person to talk to about this topic than Joel Anderson, our EVP and a true AI expert?As a leader of our Advanced Analytics department, Joel has helped push automation to the next level at Dig. Together with his innovation team, Joel leverages AI to develop tools that can aid insights pros in everyday research needs. Besides that, Joel is also doing a Masters degree in Applied AI - we told you, he’s an expert.Tune in to this episode to learn:• How Joel defines AI and why he loves it• How AI can be used in market research and beyond• Idea generation, natural language processing and other cool things Joel and his team built at Dig• What Joel thinks about the future of AI and ethical questions it will raiseThanks to Joel for sitting down with us. Plus, don’t forget to subscribe and turn on notifications wherever you get your podcasts.--------------Subscribe to our podcast on your favourite platforms:
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Released:
Sep 27, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.