15 min listen
12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
FromDig In
ratings:
Length:
22 minutes
Released:
Jul 29, 2021
Format:
Podcast episode
Description
In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!
Released:
Jul 29, 2021
Format:
Podcast episode
Titles in the series (100)
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