42 min listen
Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao
FromHow I Wrote This
ratings:
Length:
34 minutes
Released:
Feb 27, 2024
Format:
Podcast episode
Description
In Episode 7, JMR Co-editor Brett Gordon talks with Jessica Fong (University of Michigan), Tong Guo (Duke University), and Anita Rao (Georgetown University) about their forthcoming paper, “Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior” (SSRN version). Perhaps you’ve seen a toothpaste ad that claimed their brand didn’t contain any toxic ingredients. Of course, this implies that their competitors do use toxic ingredients, which for most major brands isn’t true. This is precisely the type of misinformation the authors wanted to study: Does it increase consumers’ willingness-to-pay? Can a debunking message counteract the false claim? This team of authors came together after a chance encounter at a conference and a seminar visit prompted discussions around the misinformation they saw spreading in the early days of the COVID-19 pandemic. Tune in to learn more about how the project evolved in terms of its data, methods, and message.
Listen on Apple, Google, Spotify or wherever you get your podcasts. Follow the podcast on Twitter (@HIWTPod) or visit the podcast’s homepage.
Listen on Apple, Google, Spotify or wherever you get your podcasts. Follow the podcast on Twitter (@HIWTPod) or visit the podcast’s homepage.
Released:
Feb 27, 2024
Format:
Podcast episode
Titles in the series (10)
Ep. 2 - Martin Mende and Maura Scott talk Service Robots by How I Wrote This