15 min listen
3. Mark @ eatbigfish on Sustainability in Brand Marketing
FromDig In
ratings:
Length:
48 minutes
Released:
May 6, 2021
Format:
Podcast episode
Description
Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:- how to approach the conversation about sustainability in branding- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story- how to market sustainability as a challenger brand
Released:
May 6, 2021
Format:
Podcast episode
Titles in the series (100)
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